Tag: Atlas

  • The Atlas Shrugged: A 1960s La Dorio Lever Icon

    The Atlas Shrugged: A 1960s La Dorio Lever Icon

    While giants like Faema and Gaggia were churning out tens of thousands of machines from massive assembly lines in Milan, Giulio Dorio’s workshop was quietly operating a world away in the northeastern city of Udine. La Dorio was a boutique outfit building commercial lever machines in small, artisanal batches. When the 1950s and 60s ushered…